CNBC AFRICA — Oresti Patricios — Ornico Group:
Oresti is the CEO of one of the more cutting edge media companies in South Africa — the Ornico group.
He was on CNBC AFRICA’s Kaleidoscope a week or two ago.
He talked about a media exposure instrument his firm has developed. He also talked about companies needing to use the recession to up their ad spend, not cut it.
His instrument shows that those who cut adspend in tough times lose awareness share.
I made this pic live in studio as the resident visual facilitator on Kaleidoscope. The painting is made in ArtRage 2.5 on my Rectron-sponsored Asus R1E tablet pc. I touched it up in Photoshop CS3.